How the Creators of TikTok Redefined Influence

 Facilitating individual interaction and contributing to trends is a key element of TikTok's success, and as part of that, organic and creative content has become a key focus, which has also transformed the way brands should approach the platform.

Traditional and disruptive ads are just that on TikTok, a distraction, and users will be quick to scan if they're looking for something new and creative in the feed. As such, the most successful brands are those that craft messages that align with platform trends, making partnering with developers a more valuable consideration.

That's what this new TikTok preview is all about. TikTok illustrated how content is created and consumed on the platform and what that means for brands, and outlined a range of options for marketers and how to collaborate with creative talent.

Some interesting stats to consider in your approach. Referral link